Launching a new brand online
We bought our experience of working with charity brands, in various stages of their brand development, to work with Place2Be as they were going through an exciting rebrand. We had a lot of fun, helping them express new ideas, influence elements of the brand, and help make decisions as they looked to finalise their rebrand.
Our approach was a multi part process, including:
- An initial brand kick off with the team in order to get under the skin of where the rebrand was going.
- Gathering an understanding of the charity’s brand journey; where they’ve come from and where they want to go,
- Assessing how we and where we can bring that to life in the user journeys
With that insight we began expressing the brand through a number of creative concepts. An energetic and vibrant brand like this, encourages lots of creative exploration whilst staying true to the information architecture and content hierarchy that had been established at the UX stage.
As the brand was in flux, we worked closely with the Place2Be team; in some instances seeing their brand brought to life enabled them to make some tough decisions on certain elements - all for the betterment of the overall brand experience.
Applying the brand
Once the creative approach was agreed, we then began applying this look to key pages across multiple devices: desktop, tablet, and mobile; we also explored animations and interactions in order to ensure the most engaging user experience possible. (show examples )
After the final design sign off, we provided guidance to the Place2Be's development agency via a fully interactive style tile to ensure our creative vision was fully realised.
See the final site here: www.place2be.org.uk