A new approach to product development
BreakThrough is our unique process used to drive the richest inspiration for an approach to a new challenge. Often facilitated and led by one of our strategic or CX specialists, it is designed to engage a broad range of stakeholders, both internal and external. This provides greater audience insights which in turn can lead to the most powerfully creative thinking.
This project began with a series of intensive co-creation sessions, starting with a clean sheet of paper and the ambition to create an effective new proposition as the centrepiece of a digitally integrated recruitment campaign. During these sessions, two key themes emerged as potentially powerful ‘hooks’; these were the ideas of “Loss” and “Provision of information”.