As a dynamic charity brand with a growing supporter base, we wanted to ensure the digital experience of our organisation and our events was engaging, inspiring, and a joy to use. And the time was right to put in place a single view of how people engage with us to allow our supporter communications to be much more relevant, targeted, and personal.
Guy Aubertin, Commercial Director, Walk the Walk
Targeted and personal
A single consolidated experience
With over £100M raised to date, and nearly half a million people having taken part in one of the charity's challenges, the scale of managing the supporter experience had become an administrative challenge. The website technical strategy tackled this head on.
Taking a ‘hub and spoke’ approach to the technical model for the site allowed it to integrate with existing 3rd party services such as email, and event registration services, whilst enabling it to be flexible enough to change services in future while maintaining the core technology. The result: a future-proofed website built with an Umbraco CMS that will allow the charity to realise greater return on their investment over time.