We Value Your Privacy

WPNC Internet Privacy Policy

May 2020

This website is operated by WPN Chameleon Ltd (“WPNC’, ‘we’ or ‘us’). 

This privacy policy applies to WPNC’s collection and use of your personal data in connection with our marketing and the provision of our products and services. Examples include use of our websites, email marketing, targeted advertising, and contacting you using direct mail or by telephone.

It also applies to marketing and provision of products and services via of any of our trading names including, but not limited to, ‘Addition’, ‘Shed TV Productions’ and ‘John Watson’s Direct Mail’, all of which belong to WPNC.

We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information. If you just want to know about how we use cookies please click here


What information do we collect?

At times we may request that you voluntarily supply us with personal information. Generally this information is requested when you want us to provide you with information. We then use your personal information in a professional capacity.

This personal information is provided by you, either by using the website (including allowing us to use cookies), or completing and submitting forms, or otherwise interacting with us (for instance at events and conferences).

The data we collect in these instances is limited to your contact information (name, address, email address etc.), information about your organisation (like your job title and sector) and information about your professional interests (like the topics you may want to hear about). We may also gather the following information about you when you use this website:

Telephone number

IP address (a unique identifier for your computer or other device)

Mobile device ID

Information provided by you in relation to submitting a job application to us (this may include sensitive personal information e.g. ethnic origin)

We may also collect data about you from third parties and information about your from publicly-available sources, like LinkedIn or your organisation’s website.

As is typical for businesses that market their products and services to other organisations, we use the information we collect to contact you with communications containing information we deem to be relevant and interesting to you. We have a legitimate interest in doing this, which we explain in this policy.

We may use your personal information in the following ways:

Information requests: We send you information you request about us.

Marketing communications: We may contact you with marketing information we believe is relevant to you, and that you may therefore be interested in receiving. This may include promotions, news about WPNC, information about the marketing, advertising and digital industries, event invitations, new products and services. We may send these communications via email or post, call your organisation or show you advertisements on our website and others.

Clients: If you’re a WPNC client, we may use your personal data to provide services you request and in connection with payments.

Improving WPNC’s products and services: We use aggregated and personal data about you and your use of our website, our email marketing and our advertising. We do this using a variety of data sources— web analytics data, email data, and data about how you interact with WPNC.


Our legal basis for processing

Where we use your personal information, we are required by law to state a ‘legal basis for processing’, i.e. to tell you on what grounds we are allowed to use your information.

We process your personal data on a variety of legal bases depending on the use. WPNC has a legitimate commercial interest in sending and showing you marketing communications and using your data to improve how we operate our business and how we develop products and services for you.

We may process your personal data for the purposes of our legitimate interests, provided that these uses aren’t outweighed by your rights or interests. For any uses we justify based on legitimate interest, you have the right to opt out of such processing by contacting us.

Where legitimate interest applies for the following purposes, we have conducted a legitimate interest assessment to ensure that such processing isn’t overridden by your rights or interests. We employ safeguards, such a formal data governance programme and robust security measures, to protect your privacy.

To provide you with information that you have requested e.g. a newsletter, bulletins: Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.

To provide you with better ways of accessing information from this website: Consent – we only use your personal information for this purpose if you have consented for us to do so. You can withdraw your consent at any time.

To process and consider your job application: Legitimate interest – we use your personal information to assess your job application, and to keep you updated throughout the application process.

Improving WPNC products and services: Legitimate interest - as stated above, we use aggregated and personal data about you to inform how we improve our existing products and services and create new ones. These activities are necessary to fulfil our interest in creating better products and services for you to use and for the markets we serve.

Sending or showing you direct marketing: Legitimate interest - we use your data to send you marketing communications about our products and services, and other information we have identified that is likely to be interesting to you based on the data we hold about you. We do this in a professional capacity. We may send these communications via email, telephone or post, or by serving you advertisements on our website and others. As for most companies, the ability to market our products and services is necessary for our commercial interests.


Do we pass your information to third parties?

We may send your personal information to affiliates and third parties to help us process your personal information for the purposes set out in this policy.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.



We may use information obtained from cookies or similar technology.

This website uses tracking software to monitor its visitors to better understand how they use it, including Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy for further information.

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. No personal information is stored, saved or collected via cookies.

Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. Therefore, when we refer to ‘you’ in this section we mean your computer. We can recognise these cookies on subsequent visits and they allow us to remember you.

Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those we use on our website.

First and third-party cookies: Whether a cookie is first-party or third-party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window. Third-Party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.

Persistent cookies: These cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookie: These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.


What do we use cookies for?

Cookies fall into one or more of the categories set out below. This website uses cookies that fall into all the categories. Also we use data from targeting cookies placed on your computer by third parties when you have visited other websites.

  1. Strictly necessary cookies – these cookies enable services you have specifically asked for.

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies certain services you have asked for cannot be provided. e.g. the ASP.NET cookie.

  1. Performance cookies – these cookies collect information on the pages visited.

These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. They are only used to improve how the website works.

3.  Functionality cookies – these cookies remember choices you make to improve your experience.

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may also be used to help provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity to other websites.

  1. Targeting cookies or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisation such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

If you want to delete any cookies that may already be on your computer or device, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.


Third Party Websites

Occasionally our website may link to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.


How do we protect your information?

When you give your details to WPNC you do so at your own discretion.  

We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 2018 and the General Data Protection Regulations.


External links

Although this website aims to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.


Social media platforms

Communication, engagement and actions taken through external social media platforms that WPNC participates on are customised to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. WPNC will never ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


Shortened links in social media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls.

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.


Under 13-year olds

This website is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.


Your rights

You are entitled to ask:

  1. for a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. to have any inaccuracies in your personal information corrected;
  3. if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  4. to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).

Please contact us using the details set out below if you would like to exercise any of these rights.

You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner’s Office (http://www.ico.org.uk).


How to contact us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at WPNC, 30 Gresse Street, London, W1 1AT, or by email at hello.wpnc.agency.


Changes to this privacy policy

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.


Chief Privacy Officer

The Chief Privacy Officer is Carl Edwards. Please send any enquiries by email to [email protected].